Loewe will focus on 3D capabilities, LED backlighting and internet connectivity for its 2011 range of HDTV displays, as the high-end TV manufacturer seeks to bounce back from disappointing financial figures for 2010. Compared to 2009, the company saw a 5% decline in sales to 307.3 million euros (approximately £263 million), resulting in a pre-tax loss of 5.3 million euros (around £4.5 million).A number of factors were blamed for the firm’s poor performance. An increase in purchasing costs for in-demand LCD panels during the early months of last year led to necessary price modifications and a drop in gross margin from 29.2% in 2009 to 22.8% in 2010. Loewe also spectacularly failed to capitalise on the surge in HDTV sales driven by the FIFA World Cup football tournament which took place in South Africa during the summer, because of a delay in launching its latest “Individual” LED LCD TV series with 400Hz motion technology.
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